Fractional Marketing Management
Get a dedicated marketing lead for your business that can help you grow and scale - effectively, and sustainably.
One flat fee. Complete accountability.
I've stripped away the hidden costs, the lock-in contracts, and the recruitment fees. You get a dedicated marketing lead for a fixed monthly investment. This gives you total clarity on your spend, and total confidence in your strategy.
- ✓ Dedicated marketing lead — one point of contact
- ✓ Full strategy with a 12-month growth roadmap
- ✓ Developed marketing system for your business
- ✓ Monthly reporting & strategy sessions
- ✓ Analytics, tracking & attribution setup
I believe that marketing should be about ownership, not just oversight.
You deserve a leader who is as invested in your ROI as you are, yet the traditional solutions are often designed to protect their own interests, not yours. Does this cycle sound familiar?
Agencies prioritise their scale over your growth. You're often handed off to a junior manager who puts your budget on autopilot. You're not buying expertise; you're buying a monthly PDF report while your strategy sits in a desk drawer.
Traditional hiring prioritises a "seat" over a system. The revolving door of in-house talent is exhausting. You spend months onboarding a hire only for them to leave in 18-24 months, taking your institutional knowledge and momentum with them.
Tactics without a "Why" are just expensive noise. When your Meta ads, SEO, and email don't talk to each other, you don't have a strategy - you have a collection of bills. Without a single point of accountability, you're just guessing.
Stagnation is the highest price you pay. Every month you spend "figuring it out" is a month your competitors compound their lead. You know you're leaving money on the table; you just haven't had a partner focused enough to help you grab it.
There is a more intentional way to scale. I believe in providing senior-level accountability without the $100k+ salary or the "agency-client" disconnect. I call it fractional marketing management, and it's how I help ambitious businesses stop gambling and start growing.
The strategy, the execution, and the results.
I believe marketing falls apart when it's siloed. That's why I take full responsibility for the entire ecosystem; bridging the gap between the big-picture strategy, and the daily execution so nothing gets lost in translation.
Strategy & Planning
Marketing roadmap
A detailed, 12-month roadmap of how your marketing can be applied to achieve business results.
Quarterly growth sessions
In-depth meetings every quarter to understand what worked, what we learned, and what to do next.
Third-party liaison
Work with agencies and contacts cohesively to achieve the end goal - outcomes for your business.
Meetings & advice
In-person or online meetings to run through your marketing, or get some outside perspective on next steps to take.
Reporting
Detailed insights on your marketing to help you make informed decisions on what you look to do next.
Consulting & training
Effective strategies to help you reach your customers, with the ability to train your team how.
Execution & Implementation
Google Ads
Campaigns to suit your objectives across Google channels. Full account architecture and continuous optimisation.
Paid social
Meta and Instagram advertising built around your audience — from creative strategy to profitable scale.
Search/Answer Engine Optimisation (SEO/AEO)
Technical SEO, content strategy, and authority building to compound organic traffic over time.
Email & sequences
Flows, sequences, and campaigns that nurture leads and re-engage customers on autopilot.
Automation & integrations
Simplify processes, and gain access to data across tools and platforms to make better business decisions.
Data & analytics
GA4 setup, Data Studio dashboards, attribution modelling, and clear monthly reporting.
The cost of growth shouldn't be a compromise.
I believe you shouldn't have to choose between financial risk and expert execution. When you remove the overhead and the agency bloat, the math for your business finally starts to make sense.
| What you're comparing | Junior In-House | Senior In-House | Marketing Agency | Jason Lerke |
|---|---|---|---|---|
| Annual cost | ~$60K + KiwiSaver | ~$120k + KiwiSaver | $24K–$60K + ad spend | Fixed monthly retainer |
| Years of experience | 1–2 years | ~5+ years | Mixed | 18+ years |
| Dedicated to your business? | ✓ Yes | ✓ Yes | ✗ Split across 20+ clients | ✓ You have my direct attention |
| Strategy + execution | Execution only | Often strategy only | Siloed by channel | ✓ Both, fully integrated |
| Average tenure / stability | ~18 months | ~24 months | Account managers rotate | Long-term partner |
| Can cancel anytime? | ✗ Employment law applies | ✗ Employment law applies | ✗ 6–12 month lock-ins | ✓ 30 days notice |
The best partnerships begin with proof.
I believe you should never have to guess if a partner is the right fit. That's why I offer your first month entirely free. I'll spend those 30 days building your bespoke 12-month growth roadmap. A real, actionable strategy you can keep regardless of whether we decide to work together. No payment. No risk. Just radical value upfront.
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