Stop paying for overhead. Start paying for growth.
I believe growth should be accessible, not a payroll burden. That's why I plug directly into your business as a dedicated marketing lead. I build your strategy, and run your campaigns with senior-level expertise. I'm Jason Lerke, and I drive your growth for a fraction of the cost of a full-time hire. All of the impact, none of the overhead.
Growth is a partnership, not a hand-off.
I believe that the best marketing results don't come from bloated agencies or revolving-door hires. They come from a dedicated lead who takes full ownership of your success.
Wisdom over guesswork
My 18+ years across hundreds of industries isn't just a resume - it's my "Why." I've seen exactly where money is burned and where it's multiplied. I use that perspective to ensure you never have to learn the hard way. Whether it's SaaS, E-commerce, or B2B, I bring the clarity your business needs.
The architect and the builder
I believe the person who maps the journey should be the one driving the plan. Most strategists disappear after the planning phase, leaving the execution to someone else. I bridge that gap. I map your 12-month growth roadmap and then roll up my sleeves to build the campaigns, write the briefs, and optimise the results myself.
Presence over portfolio
I keep my client list deliberately small because I believe your marketing lead should be a teammate, not a stranger. When you work with me, you get me. Not a rotating team. Your business gets my full focus and 18+ years of experience, not just a slice of it.
Marketing services for every business.
All businesses need to have some form of marketing. I focus primarily on getting your message out to your customers, wherever they may be. I’ve done this for thousands of businesses over my 18+ year career, helping them better understand the needs of their customers, which helps lead to increased sales and inquiry for services.
Start with the basics
Before we get into how we show up to your customers, I need to understand your business in greater detail. We also need to ground our marketing efforts upon key business metrics - the ones that scream success. Whether this is your sales team having a consistent pipeline of inquiry coming through each week or month, online purchase numbers going up, or profit margins widening. These will be deterministic of what type of marketing activity you need to engage in.
Know your customer
It sounds like a no brainer, but often is not thoroughly planned within many businesses. Not understanding who your customers are and what they approach your business for can make marketing an expensive exercise that yields poor results.
Not every customer you want to target is always in the same place. This is something that will come to light when you are across who you are in business to provide solutions for. It also helps hone in on the specific key messaging that elevates your marketing to resonate with those audiences.
Build the foundation first, then scale to success
Marketing for your business is a bit like building a house. Before the walls and the roof can go up, you need to place a solid foundation. For marketing, your solid foundation is getting the fundamentals right.
This often results in two key checks:
- being able to find your business online (easily), and
- making it easy to understand your products and/or services from your website
With potential customers taking advantage of the ability to research into businesses more before they pick up the phone or write an email, you need to have brand presence in the market. Once this has been established, and there are measurable results from this, then we can scale the marketing to find more opportunities for growth. Growth that is measurable, and fundamentally sustainable to your bottom line.
Real results from a real partner.
These aren't just statistics; they are the results of replacing fragmented tactics with unified, senior-level strategy. Across every industry, the outcome of true ownership remains the same: sustainable, compounding growth.
Experience where it matters.
While every business is unique, the core drivers of growth remain the same. I've spent 18 years refining a partnership model that works across every vertical - from local household names, to national industry leaders.
These are only a handful of thousands of businesses I have partnered with on this model.
Ready to join them? Book a free discovery call today and let your marketing become a growth centre, not a cost centre.
One simple fee. Complete accountability.
I've stripped away the hidden costs, the lock-in contracts, and the recruitment fees. You get a dedicated marketing lead for a fixed monthly investment. This gives you total clarity on your spend, and total confidence in your strategy.
- ✓ Dedicated marketing lead — one point of contact
- ✓ Full strategy with a 12-month growth roadmap
- ✓ Developed marketing system for your business
- ✓ Monthly reporting & strategy sessions
- ✓ Analytics, tracking & attribution setup
- ✓ Get a dedicated marketing practitioner
- ✓ You bring the strategy, I handle the execution
- ✓ Choose between managing ads, SEO, or both
- ✓ Monthly reporting on the actions completed
* One-off setup fees may apply.
Only need help on a pro-rata basis? I can do that, too.
Sometimes you don't need a dedicated resource, and only need help on a couple of things. Whether it's a deep-dive audit or an ad-hoc project, I'm here to help you fix the friction so you can get back to growing.
Growth is built on trust, not fine print.
I believe the best partnerships are founded on radical honesty. If we're going to build your business together, let's clear the air and address the questions that usually stand in the way of progress.
Can one person really manage everything?
I believe marketing often fails to deliver when it's fragmented across multiple parties. With me, there's no hand-offs, no misalignment, and no one to blame but me. I own the whole process because that's the only way to ensure it actually works.
What if it doesn't work for my business?
I believe in only taking on work I know I can win. That's what the discovery call is for. If I don't believe I can deliver a significant result for your specific business, I'll tell you upfront. I'd rather turn work away than take your money and fail to deliver. My reputation is my only real product.
How do I know you'll stay accountable?
Vanity metrics don't show success. Every month, we agree on what success looks like, and I report against it with total transparency. You'll get a clear view of what was done, what the results were, and what's happening next. No jargon included.
We've been burned by agencies before.
I'm not an agency. There's no account manager between you and me. No junior running your campaigns. You have my direct number, my direct attention, and my name on the line. My reputation is my only product - I can't afford to do bad work.
Is now really the right time?
I believe the greatest risk to your business isn't a bad campaign - it's stagnation. Every month you wait is a month your competitors are compounding their advantage. There's never a 'perfect' time, but there is always a cost to waiting. A discovery call costs you nothing; waiting another six months could cost you the market.
Still have questions I haven't answered? Get in touch and I'll do my best to get you answers, or at least help you in the right direction.