A bit about me

I had a Big, Hairy, Audacious Goal (BHAG).

At a relatively young age, a good friend of mine and I decided we wanted to build the next Microsoft. It was an ambitious dream… and when it came time for me to get my first foray into learning software programming in high school, that dream quickly dwindled into a horror movie. I couldn’t think of anything worse than seeing this gobbledigook on my screen all day, every day of the working week!

With two years left at high school after that revelation that I would rather watch paint dry than become a software developer, I had to think of what I could switch to instead. I was always interested in computers. I worked out how to build them myself. I helped friends fix issues with their computers. It wasn’t glamorous, but it was an option that I could have a career path after I had an IT diploma and some certifications under my belt.

Then, in my final year at high school, I did a computer studies class that included a module to build websites. I actually found it much more enjoyable than programming software, even though in some respects it is a programming language of sorts. But there was something more nuanced about how it felt to see how HTML code spat out a block-styled website that you could click around and scroll. I then learnt how to make it look more graphically appealing with Cascading Stylesheets - CSS for short. Less syllables.

Helping businesses with their marketing efforts since 2007.

That spurred on an interest to look into what options there were with websites. That’s when I discovered there were a few options available to me for a career path: website designer, website programmer, frontend or backend development, user experience. It felt like I might have found the option I was more interested in that still paid homage to my childhood dreams of being a developer. Just not with software. So for all of 2006 and a part of 2007, I studied to get myself on the career ladder as a website developer.

After freelancing for a couple of years (the Global Financial Crisis slightly forced my hand at that), I landed a contract role at a local agency that did website development and online advertising as well. We all wore many hats, so it wasn’t uncommon for me to be part developer, part customer support some days in the week.

I wanted to learn more about the content marketing we did - notably the Search Engine Optimisation (SEO) and paid advertising - and how I build websites that can help make that work easier to facilitate. What I didn’t know at the time was that this would spark an interest I wasn’t aware I had with marketing more broadly.

Given I was starting to do a bit more work helping with the content writing for SEO and some keyword analysis for search advertising for clients, it felt like a good fit to transition more into marketing. That was made possible when the agency I then worked for had their dedicated marketer leave and they asked if I would be interested in that role.

I’m good at saying yes to any opportunity that comes my way that I have a vested interest in. And so this move started my switch from website developer to marketer… the problem now was, I have no qualifications to back myself on.

That then started the fork in the road for me. I started finding anything I could find online around courses, webinars, workshops, and conferences I could attend. If I was going to make this switch, I wanted to have the know-how and get to a point where I can be just as good at it as someone who started with the degrees before the job.

This culminated to over a decade of continued development, attending events to learn new tricks of the trade, and meeting others in the industry I could potentially learn from as mentor and mentee.

Fast forward to late 2025, after four years working at a marketing agency at the time, I made the decision to go out on my own. In the middle of a cost of living crisis. Because, why not? I resigned from my agency role and worked my last day there on March 31st, 2026.

After a brief respite in early April 2026, I began the next journey of my career, helping businesses as an independent practitioner for hire. I hope that your business is one that I can help, or better yet, give you the confidence to take control of the marketing.