Marketing Management Support
Utilise 18+ years of experience that ensures your marketing campaigns are set up effectively to deliver leads and sales.
- ✓ Get a dedicated marketing practitioner
- ✓ You bring the strategy, I handle the execution
- ✓ Choose between managing ads, SEO, or both
- ✓ Monthly reporting on the actions completed
* One-off setup fees may apply.
- Clear tracking of results to business metrics
- An experienced practitioner to manage your campaigns
- One meeting per month for up to 1 hour duration
- Clear reporting or performance dashboard with insight of the prior month's results
- Your marketing budget spend - this is on top of the retainer, charged directly to you
- More meetings - additional charge at hourly rate
- Strategy plan - charged separately if needed
- Ad account setups - new accounts and tracking may incur additional costs
Get the expertise to help your business succeed online.
Running a business is never easy, and advertising your business online can be just as tricky. While most of the tools are designed to guide you through the process, the recommended settings they push are often stacked in the platform’s favour, not yours.
It is incredibly easy to spend money and get little or no return if you’re not familiar with the tools of the trade.
This is where having a qualified practitioner with over 36,000 working hours experience on the tools gives you the competitive edge. I’ve seen what works, and what burns through the budget. I have worked with thousands of businesses - across sectors, industries, and countries - and can apply those learnings to your advertising campaigns.
You gain the ability to grow your market share through sustainable measures, while getting value for your advertising dollar.
Focus on one service, alternate services, or split across multiple.
You’re not trapped into paying for each service like you might with traditional agencies. You decide the mix that suits your business. Because of this, each client I work with has a different mix of services as part of their retainer.
Whether you’re looking for help with your Google Ads, your website needs a bit of Search Engine Optimisation love, or you’re looking to switch focus and give Meta Ads a go, you can do all of that… and more.
Have some major promotions coming up? We can scale up the hours to give you the assurance that nothing will be interrupted during your busy periods. Once the promotions have passed, we can roll back to the previous commitments. You get the flexibility to scale when and where you need it, without compromise.
Confidence starts with the right support.
It can be difficult enough trying to find the right provider to help with your marketing. The challenge is knowing what to look out for in a provider that can move with your business. These questions might help work out if us working together is the right fit.
What is included as part of the Marketing Management Support retainer?
You get an agreed number of hours of marketing support for your business, which can be used across any of the following services: paid advertising (Google Ads, Meta Ads, etc), Search/Answer Engine Optimisation (SEO/AEO), Email Marketing, or Conversion Rate Optimisation (CRO).
How we split the hours across these services, or if we shift service focus month-to-month, is on agreement between us. What is not included is marketing strategy, coaching sessions, or platform setup costs, which are charged separately.
Can I increase my management hours temporarily and scale back when they’re not needed?
Potentially, yes. It will be subject to availability of capacity, and how much notice you provide that the management hours need to change.
Short notice on needing more hours for priority tasks might be subject to an urgency fee.
Can I use some/all of my marketing management retainer to get coaching or strategy hours instead?
Marketing management focuses strictly on scaling your business through your advertising, website, or emails. If you require a marketing strategy or coaching sessions, these are available separately. If you feel your business would benefit from strategy, coaching, and management all in one fee, Fractional Marketing Management might be a better fit.
Still unsure if marketing management support is for you? Ask your question directly and I'll help you decide if it is.
Let's have an honest conversation about your marketing goals.
Make sure that our values are aligned before you commit to anything. Book in a 30-minute call for a deep dive into your marketing goals, and learn how I can help you achieve them. If I can't see me adding value, I'll tell you.