Email Marketing
You already have an audience — customers, leads, or subscribers — and you want to get more value out of that relationship without relying on rising ad costs or an algorithm to reach them.
- ✓ Get a dedicated marketing practitioner
- ✓ You bring the strategy, I handle the execution
- ✓ Choose between managing ads, SEO, or both
- ✓ Monthly reporting on the actions completed
* One-off setup fees may apply.
- Clear objectives on what you can use email marketing for
- Email template creations, account access for your team
- Set up of workflows and sequences to help qualify leads and customers
- Initial upload of cleaned contact list to email platform (if required)
- One-time complimentary training on use of email marketing software (up to 1 hour)
- Additional training - incurs an additional charge at hourly rate
- Customer email segmentation - this will be managed by you
- Email content creation - this will be managed by your team
Share your business news. Write into your customers inbox.
At its core (and beyond the bad headline pun), email marketing allows you to reach people that have engaged with your business or organisation in some way and have subscribed to receive communications from you. This communication could be general business updates, new product launches, or educational content that you create and share.
Email marketing can have multiple applications that can benefit your business overall - not just the sales team.
Welcome sequences, abandoned cart nudges, or a newsletter that keeps you top of mind, each timed and segmented so the right message reaches the right person. These are just a few of the things that email marketing can do when applied to your business operations effectively.
Suitable for any business type and need.
All businesses can find benefits with email marketing at any scale. If you are a business that might have regular updates to share to your customers, or need to provide notifications, there are benefits to having email marketing as part of your communication mix. When implemented effectively, emails can generate a significant return on investment.
Some of the areas that can benefit the business includes, but is not limited to:
- Keep your customers or clients up-to-date on what has been happening between your sending cadence (e.g. weekly, monthly, quarterly)
- Creating a sequence of emails to help warm up leads towards a sale
- Effective communication of purchase or order updates - from confirmation to delivery
Start with the plan, then build the system.
Effective email marketing should build up over time to become one of your Top 3 revenue sources. This could be repeat business from existing customers, or helping close leads that have now converted to a client. Much like your paid advertising, email marketing can have mixed levels of impact on the people you reach.
What good email marketing looks like on the path to success is unique to every business. It should come down to these fundamentals:
- Start with a core business value metric that should be achieved in the short-term. This metric could be focused on revenue, or efficiency.
- Draft up a plan on the emails you would need to send for your focused metric. This might be a newsletter, or a series of emails that have a particular audience in mind.
- Think about your calls to action (CTA) with the emails you will create. What is the key action (e.g. learn more, buy now, call now)? Where will that CTA send subscribers to?
All of this will eventually map out to having a clear email marketing system that your business can implement and improve on over time. This is all made possible with an email marketing software platform.
The email platform might be a separate software like Mailchimp or Klaviyo to name a couple of popular options, or it is an integrated part of your Customer Relationship Management (CRM) software like HubSpot or Pipedrive.
Burning questions about email marketing?
Many businesses only see emails as what they send through Gmail or Outlook. Email marketing is a powerful system that can be utilised in ways to support your sales and marketing efforts. Here's some common questions that you might also have.
What should I put in my email campaign?
If it is a more standard newsletter issue, include important news and updates from your business. If you run an ecommerce business, you could focus on new product releases, seasonal sale pushes, and upsell opportunities.
What email software do you currently work with?
I work with most of the more common email software in use, but likely can work with almost any available today. I often work with Mailchimp, Klaviyo, Campaign Monitor, HubSpot, and Pipedrive.
How often should I send emails, and when?
This answer will vary based on your use case, but this could be anywhere from at least once a week/month, to several times a week. The day of the week and time of day you send them will impact the open rates, which will impact your results.
Be open to experimenting with sending emails on different days and at different times to find what works best for you.
How do I get more email subscribers?
Having a sign up form on your website will be one way you can build up subscribers over time. Alternatively, you might be able to use other methods where you can capture customer emails for marketing purposes within legal means. This might be from competitions, trade shows, or through vetted and verified affiliate sponsorships.
There might be some instances where you might look into purchasing an email list. Always be careful when doing so, and ensure that the source you are purchasing from is trusted and can verify the emails were gained legally.
Is your question about email marketing still unanswered? Let me help get you that elusive answer. Feel free to send me an email or give me a call.
Let's have an honest conversation about your marketing goals.
Make sure that our values are aligned before you commit to anything. Book in a 30-minute call for a deep dive into your marketing goals, and learn how I can help you achieve them. If I can't see me adding value, I'll tell you.