Marketing Coaching
Have the expertise of a marketing practitioner with 18+ years of experience, while your team maintains the ability to manage and optimise campaigns internally.
- ✓ Gain confidence in your marketing skills
- ✓ Understand the ad platforms, analytics, tracking, and more
- ✓ Perfect for businesses that want to keep control
- ✓ No prior marketing experience needed
- Personalised coaching tailored to suit your level of experience
- Ability to train individually or in teams
- Cover virtually any marketing oriented topic you want coaching on
- Resources made available based on the content covered
- Any execution work - this will be done by you, with me on hand to guide you
- Strategy details - this is available in the marketing strategy service
Not all marketing providers are the best fit for your business.
There are a plethora of technical and practical skills that go into marketing these days. No doubt you’ve had acronyms like CPC (Cost Per Click), SEO (Search Engine Optimisation), or LTV (Lifetime Value) thrown at you - and then some. These three-letter labels are often used to make you feel like marketing in the digital age is like rocket science, and that is why you need an expert.
For some businesses, that expert can be a significant investment. There is the risk where you don’t know if that investment is actually worth it, because you don’t truly know what the marketing is actually doing for you.
That can be a sign of your current provider not having your best interests at heart, or a disconnect between the service and results delivered.
Gain confidence in your marketing skills.
If you have the capacity and resources within your team, it could be a good indication to bring the marketing management in-house. It can be beneficial if your team already has some level of marketing experience, or at least has a willingness to learn the basics and grow from there.
Whether you have worked in the marketing tools previously, or are a marketing manager with zero hours on the tools, coaching sessions are perfect to get you up to speed. Having worked across the tools over an 18+ year career, you’ll have a highly experienced practitioner guiding you every step of the way.
If you’re wanting to sharpen your analytical skills, be able to plan and execute a marketing campaign from beginning to end, or you want to ditch the monthly fees and run it all yourself, these sessions are highly tailored to you and your team to accomplish that. Training sessions can be done one-to-one, or in a group setting based on your needs.
Valuable resources from a knowledgeable expert.
I want to ensure that every coaching session has value in it for you. Not just in the session itself, but something that can be used ongoing. Based on your tailored sessions, I put together a resource document that you can refer to that gives you a reference for everything we cover. Whether it is a single session or multiple, this will always be something that I offer.
If the sessions are delivered over video call, these will be recorded and shared with you to view back at any time.
Need confidence to upskill?
There's many facets to marketing, and it can be overwhelming to know if coaching sesions are the right solution. Get some assurance with these questions.
What is covered in the coaching sessions?
Anything you want to focus on within marketing that I have sufficient expertise that I can confidently provide support on! Nothing is off the table.
You get a document that recaps everything we covered. If the coaching session is delivered over video call, you will get a copy of the recording as well.
Can you coach people who have no experience with marketing?
There is no limitation on prior experience for coaching. Whether it is your very first time getting into marketing, or you’ve dabbled around with the ads in Google or Meta before, there’s something there for everyone.
If my marketing agency days taught me anything, it’s that I am able to train juniors fresh out of university to become detailed-focused marketing executives, and even teach senior marketers a trick or three. I also trained dozens of marketing managers and account managers to better understand the technical tools, the tracking methods, and overall strategies for business deliverables.
All you need to bring is a willingness to learn, and ask any questions you have - even if you think they are silly. The only silly question is the one you want to ask, but never do.
Is the coaching one-to-one only, or can it be done in a team?
Coaching sessions can be designed for one-to-one or group settings. The more people the merrier it is for us all to learn.
How long are the coaching sessions?
Typically a coaching session will be about an hour of focused time for the topic or issue at hand. Any longer than that often leads to information overload, and that’s not what we want.
If it is with a group of people, it might be two hours or a half-day session instead. This allows us to have time for questions from all the participants as we go, or if there is a more broader topic to be covered.
Want to learn more about coaching sessions for you or your team? Get in touch and get the clarity on if it is right for you.
Let's have an honest conversation about your marketing goals.
Make sure that our values are aligned before you commit to anything. Book in a 30-minute call for a deep dive into your marketing goals, and learn how I can help you achieve them. If I can't see me adding value, I'll tell you.