Marketing Strategy
Know the ‘why’ of your marketing, with a clear outline and actionable steps from ideation to delivery. You’ll know your customers, your messaging, and your measurable metrics of success.
- ✓ Align your marketing with your business objectives
- ✓ Get a clear roadmap for the next 12 months
- ✓ Progress measured through the OKR framework
- Clear outline of your marketing tied to business results
- Clarity on your ideal customer profile that you tailor your messaging to
- A 12-month roadmap plan for your marketing efforts across your preferred channels
- A simple method to track progress over that period with Objectives and Key Result measurements
- Strategy execution - you will need a marketing support or fractional marketing management retainer
Marketing campaigns are more than what’s presented to the target customer.
Every marketing campaign has some form of strategy behind it - it is the details in the brief that differ. Short-lived campaigns might have a strategy to boost leads or sale numbers in a limited timeframe. Longer campaigns might focus on performance-based metrics to stay front-of-mind for when the customer is ready to purchase.
What is often left behind is those missing details in the brief.
With the marketing campaign that you are looking to run, or are currently running, do you know:
- Your target audience?
- The brand position?
- Your messaging to the target audience?
- The specific creative assets you will create and where they will be used?
This is where the marketing strategy has its moment to shine. It helps you identify the opportunities, defines your audience, brand position, messaging, and outlines the creative assets that can be deployed across marketing channels - think Google Ads, Meta Ads, emails, even your website.
Get to really know your customer, and your business positioning.
Your marketing campaigns should be more than your business ‘showing up’ to your customers. This is how you represent your business to your future customers who are in the market for your product or service.
As a result of that, you owe it to your business - and your future customers - to have a bit of thought into who you are in business for, and how you want the experience working with your business to be a positive one. This can lead on to higher customer satisfaction, which often results in repeat business and word of mouth referrals - an incredibly powerful piece of marketing in its own right.
A clear plan for the campaigns ahead.
Once you have a clear understanding on who you’re targeting and how you will position your business to those audiences, the strategy should then outline how you will reach those people. This is when the campaigns start to get a bit more focus, and have some content planning and content creation in the spotlight.
The content outline will give you a clear sense of what each platform in your campaign will operate on, the content that it will require, and give a clear sense of direction with your messaging - whether that’s organic or paid channels.
Strategy is key to your growth.
It pays to be confident that this is what your business needs. If we are to work together, you need to trust that you will get your money's worth. Let's help you understand that with some common questions that get raised.
Why do I need a marketing strategy?
To ensure that you get the best results from your marketing efforts, you will want to have a detailed go-to-market plan. This is what your marketing strategy should illustrate for your business.
It gives you a clear sense of: your target audience, the messaging you will use, your product position, and finally tracing this back to your business metric that reflects an indication of growth.
Your metric of success might be an increased volume of leads, an uptick in sales - or possibly being in a position where you need to grow your team. Once the strategy is laid out, you can put the plan into action. With or without me.
What’s the difference between a marketing strategy and marketing tactics?
Marketing tactics are more of the doing or ‘implementation’ work that comes from the strategy - or the ‘planning’ - of your campaign efforts. You will inevitably have a bit of strategy and tactics thrown into the mix with any campaign you create, even if the strategy itself is superficial on the details.
Having a clear strategy makes the tactics of your marketing easier to execute, as the campaign is fully briefed and scoped from beginning to end.
I want to run an ad campaign. Do I have to have a marketing strategy?
If your ad campaign is short-lived, a detailed marketing strategy can be overkill. In this instance, you might be able to get away with a high level brief that gives a clear picture of: who you’re wanting to target, what the ad needs to present, and where you want the ad to show.
Marketing strategies are ideal for detailed marketing campaigns that often cover multiple marketing platforms (channels), and might have sequenced messaging over the campaign duration. This allows you to focus your efforts around a few key customer types, and bring them along the journey for the campaign.
What is the best marketing strategy for my business?
This answer will differ for each business, as it is often linked to your stage of growth, customer sentiment towards your brand, and the age of your business.
Whether you are looking to build up brand awareness, or find your customers online, a marketing strategy will set you on the right path. It helps you identify the opportunities, defines your audience, brand position, messaging, and outlines the creative assets that can be deployed across marketing channels.
Still have some questions on whether a marketing strategy is right for you? Feel free to get in touch or book a free call. There's no obligations beyond that.
Let's have an honest conversation about your marketing goals.
Make sure that our values are aligned before you commit to anything. Book in a 30-minute call for a deep dive into your marketing goals, and learn how I can help you achieve them. If I can't see me adding value, I'll tell you.